HOW TO DESIGN THE PERFECT DEVELOPER PORTFOLIO
As a freelance web developer, how many clients do you get from your website? If you’re like most, you’re probably lucky to get one client every 2-3 months. Unfortunately, that’s very common.
These days it’s not enough just to be a web developer if you want to make really good money. You have to be able to differentiate yourself in the marketplace to get more opportunities. If you can do this successfully, I’m 100% sure that it will help you win more projects and charge higher rates.
So today I’d like to share with you a little bit of my own story. In the last 4 months, I was able to position myself as a specialist with my personal site that ultimately helped me win more projects and get better clients.
The Importance of Niching Down
The first thing that I would invite you to do is to shift your thinking a little bit.
If you want to be a high-paid professional (especially if you’re a freelancer), you need to learn how to market and sell yourself. And the first rule of marketing is to identify your target audience and the result that you help them achieve.
I can’t over emphasize the importance of this.
You need to know exactly who you help and the outcome that you provide. That is ultimately what you get paid for. So you need to define your ideal client.
My suggestion is to pick a market segment that you would love to work with, that has the money to afford you and (ideally) those that have already done some projects for. Once you have identified your target market, you need to create your positioning statement. Your positioning statement should immediately tell who you help and what results you help them achieve.
Here is a formula that you can use to create your positioning statement:
I help __ (target audience) __ do (build/achieve/overcome) ___ (problem that you help them solve).
For example: I help startup SaaS companies build highly converting websites. You can go even narrower if you want, but this is already much better than just saying, “I’m a web developer.”
If your positioning statement is “I help startup SaaS companies build highly converting websites” it can still be narrowed down and improved. As you gain more experience and work with more clients, you can refine it to something like: “I help healthcare SaaS companies build highly converting websites.”
Now imagine if a SaaS startup founder from a healthcare niche came to your site and saw that positioning statement vs a very generic one like “I’m a web developer”. How much easier would it be for you to differentiate yourself and gain a huge advantage over your competitors in the marketplace?
4 Elements of a Perfect Landing Page
“I am passionate about coding, I have 10+ years of experience, client satisfaction is my main goal…”
Have you ever seen statements like that on someone’s portfolio site? Or maybe it even says that on your own site. From my experience, statements like that don’t really help you convert site visitors into customers.
If you personally go to a company’s website, what would you like to see yourself as a visitor? Somebody saying how good they are, or to find out if they can be a good fit to solve your problem? I think that most of the time the latter is what you’re after. That’s what other people usually go to your website for; they want to know how you can help them solve their problems.